Time to Dump Old School Training for Sales Professionals | Increase ...

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Now more than ever before is the time to dump old school training for sales professionals especially if the goal is to increase sales.? For the last 10 plus years, I have been attempting to educate potential clients, my current clients as well as many of my peers that the key to organizational success especially if the goal is increase sales is development.

A posting by Mike Myatt provides a well thought out rationale why old school training isn?t dead but it should be regardless if? it sales training, leadership training, etc. should die a quick death. Another colleague, Dan Waldschmidt, also agrees that fresh eyes are required to look at how to improve the performance of sales professionals to CEO?s.

Part of the reason why HR people to sales management continue to hang onto old school training is because it is the way it has always been done. Where have we heard that before?

I am reminded of those infamous high school biology classes where students dissected frogs.? How many frogs will be dissected to increase sales?

Of course, if old school training really worked then it would:

• Not have to be repeated
• Deliver a positive return on investment
• Create a culture of sustainability and high performance

Of course, sales gurus and sales training professionals who make lots of money with the old school training of people would argue differently. Development is not at the exclusion of old school training, but it should be primary with training and teaching in secondary roles.

When we invest in our greatest asset our people we move them from a state of transition to a true state of transformation.? This may take a little more time and it may be a greater investment initially, but the results are far more impressive.

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Source: http://processspecialist.com/increasesales/sales-training/old-school-training/

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