Global Whole Grain and High Fiber Foods Industry - Food and Drink ...

NEW YORK, May 21, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Whole Grain and High Fiber Foods Industry

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This report analyzes the worldwide markets for Whole Grain and High Fiber Foods in US$ Million by the following Product Segments: Cereals, Baked Food, Snacks, and Others (Includes Pasta and flour). The report provides separate comprehensive analytics for the US, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 146 companies including many key and niche players such as Cargill, Inc, Cereal Ingredients, Inc., ConAgra Foods, Inc., Creafill Fibers Corp., Fiberstar, Inc., Garuda International, Inc., General Mills, Inc., Grupo Bimbo, S.A.B. de C.V., Gilster-Mary Lee Corporation, Grain Millers, Inc., GTC Nutrition, Hodgson Mill, Inc., International Fiber Corporation, J. RETTENMAIER & S?HNE GmbH + Co. KG, Kellogg Company, Kerry Group Plc, Kraft Foods, Inc., Kraft Foods North America, Kraft Foods International Malt-O-Meal Company, Matsutani America, Inc., MGP Ingredients, Inc., Nestl? S.A., New World Pasta Company, ORAFTI Group, PepsiCo, Inc., Quaker Oats Company, Ralcorp Holdings, Inc., Sara Lee Bakery Group, Sensus America LLC, SunOpta Ingredients Group, Watson, Inc., and Whole Foods Market, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1

Disclaimers I-2

Data Interpretation & Reporting Level I-3

Quantitative Techniques & Analytics I-3

Product Definitions and Scope of Study I-3

Whole Grains I-3

Food Fiber I-4

Cereals I-4

Baked Foods I-4

Snacks I-5

Flour I-5

Pasta I-5

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW AND MARKET TRENDS II-1

Rising Awareness & Changing Perceptions Drive Whole Grains Market II-1

Global Bread Market Remains Buoyant During Recessionary Period II-1

Recession Brings Forth Opportunities for Cereals II-1

Demand for Natural Bakery Products Surges Amidst Economic

Slowdown II-2

Dietary Guidelines Promote Healthy Foods II-2

High-Fiber Foods Gain Momentum II-3

Limited Information Hinders Widespread Consumer Adoption II-3

Health Benefits Aid Higher Fiber Consumption II-3

Fighting Obesity with Fibers II-4

Promotion of Whole Grains - The Two-in-One Effect II-4

Dietary Fibers Fortify Functional Foods Market II-4

Market Expansion through Innovative Products II-4

Manufacturers Undertake Innovative Formulations for Whole

Grain Products II-4

Low Fiber Consumption Levels Encourage Innovations II-5

Blends Promote Whole Grain Consumption II-5

Consumers in Confusion Over Whole Grain and Fiber Labels II-6

Healthy Alternatives Boost Growth in US and European Bakery

Sector II-6

Snack Food Industry Wakes Up to the Need for Healthy Alternatives II-6

Whole Grain Products Counter Declining Pasta Sales II-7

Whole Grain Products Aid Revenue Growth II-7

Formulation of Whole Grain Products - A Tough Task for

Manufacturers II-7

Special Breads Segment - Benefiting from the Focus on Health

Foods II-8

Food Companies Shift Focus to Whole Grains II-8

2. AN INTRODUCTION TO WHOLE GRAINS II-9

Whole Grains - A Historical Review II-9

Constituents of a Grain II-9

Germ II-9

Endosperm II-9

Bran II-10

Common Grains in Use II-10

Whole Grains & Whole Grain Foods - A Conceptual Definition II-10

Gluten-Free Whole Grains II-10

Table 1: Global Gluten-Free Food Product Introductions (2007

& 2008 - A Historic Review): Breakdown of Number of

Introductions by Sub-Category - Savory/Salty Snacks, Meat

Products, Snack/ Cereal/Energy Bars, Baby Savory Meals &

Dishes, Baking Ingredients & Mixes, Baby Fruit Products,

Desserts & Yogurts, and Cooking Sauces (includes

corresponding Graph/Chart) II-11

FDA Defines 'Whole Grain Foods' II-12

Refining Process & its Impact on Grain Constituents II-12

The 2005 Dietary Guidelines & Food Guide Pyramid II-13

Consumer Response to Dietary Guidelines II-13

Whole Grain Consumption Levels for Americans II-14

A Glance at Recommendations Over the Years II-14

The USDA MyPyramid Guidance System II-14

General Mills - Leading By Example II-15

Whole Grain Stamp II-15

Factors Influencing Consumer Switchover Decision II-16

Comparative Cost of Whole Grain Vs Non-Whole Grain Products

in the US II-17

Current Consumption Levels II-17

Benefits of Whole Grains II-18

Studies Corroborate Health Benefits of Whole Grains II-18

Fast Whole Grain Facts II-19

Alleviates Risk of Diabetes II-19

Lowering Risk of Heart Disease II-19

Nutrition and Digestive Health II-20

Whole Grain Health Claims II-20

Gaining Prominence II-20

FDA Authorized Health Claims for Whole Grain Foods II-20

Limitations for Health Claims II-21

3. FOOD FIBERS II-22

What is Food Fiber? II-22

Fiber Content in Relation to Whole Grains II-22

Fiber Composition in Select Whole Grains II-22

Types of Fiber II-23

Soluble Fiber II-23

Insoluble Fiber II-23

High-Fiber Foods II-24

Pasta, Cereals & Grains II-25

Fruits II-25

Vegetables II-25

Legumes, Seeds & Nuts II-26

Ideal Fiber Consumption Levels II-26

Table 2: World Market for High-Fiber Bread (2011): Per Capita

Consumption in Select Geographical Markets (In Kilograms)

(includes corresponding Graph/Chart) II-27

Health Benefits of Fiber II-27

Critical for Human Digestive System II-27

Low Risk of Cardiovascular Diseases II-28

Facilitate Diabetes Management II-28

Aids Weight Management II-28

Side Effects of Excessive Fiber Consumption II-28

4. WHOLE GRAIN & HIGH-FIBER FOODS II-29

Cereals II-29

Breakfast Cereals II-29

Baked Foods II-30

Snacks II-30

Flour II-30

Wheat Flour II-31

Bromated Flour II-31

Cake Flour II-31

Graham Flour II-31

Pastry Flour II-31

Durum Flour II-31

Corn Flour II-31

Rye Flour II-32

Rice Flour II-32

Chickpea Flour II-32

Tang Flour II-32

Plain Flour II-32

Pasta II-32

Common Pasta Types and their Shapes II-33

Micro Pasta II-33

Ribbon Pasta Noodles II-34

Shaped Pasta II-34

Strand Noodles II-35

Stuffed Pasta II-36

Tubular Pasta II-36

Whole Grains & Beans II-37

5. RECENT INDUSTRY ACTIVITY II-38

Grupo Bimbo to Acquire Fresh Bakery Business of Sara Lee in

Spain and Portugal II-38

Sara Lee to be Divided into Two Companies II-38

Grupo Bimbo to Acquire North American Fresh Bakery business of

Sara Lee II-38

Viterra Acquires 21st Century Grain Processing II-38

Attune Foods Takes Over Erewhon and Uncle Sam Cereal Brands

from US Mills II-39

Viterra Acquires Dakota Growers Pasta Company II-39

EQT Partners to Establish JV with QinYuan Industry II-39

Manitoba Agri-Health Research Network Collaborates with

Granotec Group II-39

Grupo Bimbo Snaps Up Weston Foods' Fresh Bakery Operations II-39

General Mills to Sell Part of Bakeries & Foodservice Frozen

Dough Operations II-40

PepsiCo's Frito-Lay North America Unit Inks Agreement with

Jack Link's II-40

SunOpta Forms Partnership with PolyCell Technologies II-40

General Mills Streamlines Business Operations in Brazil II-40

6. STRATEGIC CORPORATE DEVELOPMENTS - A HISTORIC PERSPECTIVE BUILDER II-41

PepsiCo Acquires Penelopa II-41

Diamond Foods to Acquire Popcorn Business of General Mills II-41

Kerry to Take Over Breeo Foods II-41

Kellogg Acquires Zhenghang Food Company II-41

Kellogg Pockets Specialty Cereals II-41

Kellogg Takes Over Assets of Brownie Products & IndyBake Products II-42

Kellogg Company Takes Over Recipes and Trademarks of Mother's

Cake & Cookie II-42

Flower Foods Takes Over ButterKrust bakery II-42

Olympus Partners Takes Over Ann's House of Nuts II-42

World Gourmet Marketing Takes Over Rivard Popcorn II-43

Kellogg Acquires United Bakers II-43

Ralcorp to Acquire Post Cereals Line from Kraft II-43

Ralcorp Holdings Takes Over Bloomfield Bakers II-43

Ralcorp Holdings Acquires Beta Brands II-44

Litagra Acquires Kedainiai Grain II-44

VFF Forays into Indian Health Food Segment II-44

General Mills and Curves Partner to Offer Weight Management Brand II-44

ConAgra Acquires Lincoln Snacks II-44

Altria Group Spins-off Kraft Foods II-45

Kraft Foods Divests Hot Cereals Business to B&G Subsidiary II-45

SIG Strategic Investments, LLLP Acquires U.S. Mills II-45

Whole Foods Market Takes Over Wild Oats II-45

Dunkin Brands Fully Acquires Dunkin' Donuts II-45

Rich Products Corp. Takes Over GLP Free Manufacturing Corp. II-45

7. PRODUCT INTRODUCTIONS/INNOVATIONS II-46

Bear NakedTM Launches Novel Trail Mix Blends II-46

UNCLE BEN'S? Launches Whole Grain White Rice II-46

Perdue Farms Launches Whole Grain Breaded Chicken II-46

Archer Daniels Midland Unveils Sorghum Flour and Whole Grain

Sorghum Flour II-46

Kraft Foods to Increase Whole Grain Content in Nabisco Cracker

Brands II-46

Warburtons to Introduce SnackaDoodle and Chippidy DooDaa

Snacks Range II-47

Wasabr?d Launches New Crispbreads II-47

Quaker Oats Reintroduces Whole-Grain Products Range II-47

Nestl? to Launch Milo and Multigrain Cheerios II-47

B&G Foods Rolls Out Cream of Wheat Healthy Grain Instant Hot

Cereal II-48

Racconto Introduces New Pasta II-48

Progress to Introduce High Fiber Soups Line II-48

Pepperidge Farm Launches Goldfish Grahams Baked Snack Crackers II-48

Fiber One Introduces Muffin Mix II-49

8. PRODUCT INNOVATIONS/LAUNCHES - A HISTORIC PERSPECTIVE BUILDER II-50

Quaker Introduces Quaker High Fiber Oatmeal to Go and Quaker

High Fiber Instant Oatmeal Bars II-50

Quaker Rolls Out Quaker? Chewy Granola Bars with Protein II-50

General Mills Unveils Rice Chex? Cereal II-50

Barilla Rolls Out Barilla Whole Grain Pasta II-50

F & N Rolls Out New Lifestyle Food II-51

Kashi to Introduce Frozen Sandwiches II-51

Kashi Launches Two Whole Grain Food Products II-51

Canada Bread Company Launches Dempster's Smart? 100% Whole

Grain Wheat Bread II-51

Oroweat Launches New 100% Whole Grain & Honey Bread II-51

All-Bran Launches Strawberry Medley II-52

Kellogg Introduces Multi-Grain Corn Flakes II-52

Kashi Launches Kashi Granola II-52

Nature's Path Introduces Fiber-rich SmartBran II-52

Weetabix Launches New Wholegrain Cereal II-52

Bagrry's Introduces Hi-Fiber Oats II-52

Kellogg Adds to Cereal Bars Line II-53

General Mills Introduces Chocolate Chex? Breakfast Cereal II-53

Hodgson Unveils New Steel Cut Oats Hot Cereal II-53

Orville Redenbacher's Unveils New Natural Popcorn Flavors II-53

Boca Foods Launches Boca Meatless Breakfast Wraps II-53

Kashi Company Offers New Flavors of GOLEAN? Roll II-54

Kellogg Launches New Line Up of Snack and Meal Alternatives II-54

Mama Rosie's Unveils Low Fat Ravioli II-54

Price Chopper Introduces Co-Branded Vitamin- Fortified Cereals II-54

Pepperidge Farm Unveils New Line of Whole Grain Breads II-55

Quaker Oats Launches Life Chocolate Oat Crunch? II-55

Quaker Snacks Launches Chewy Granola Bars II-55

Country Choice Launches FIT KIDS Instant Oatmeal in Two Flavors II-55

Krispy Kreme Introduces Whole-Wheat Doughnut II-55

9. FOCUS ON SELECT GLOBAL PLAYERS II-56

Cargill, Inc. (US) II-56

Cereal Ingredients, Inc. (US) II-56

ConAgra Foods, Inc. (US) II-56

Creafill Fibers Corp. (US) II-57

Fiberstar, Inc. (US) II-57

Garuda International, Inc. (US) II-57

General Mills, Inc. (US) II-57

Grupo Bimbo, S.A.B. de C.V. (Mexico) II-58

Gilster-Mary Lee Corporation (US) II-59

Grain Millers, Inc. (US) II-59

GTC Nutrition (US) II-59

Hodgson Mill, Inc. (US) II-60

International Fiber Corporation (US) II-60

J. RETTENMAIER & S?HNE GmbH + Co. KG (Germany) II-60

Kellogg Company (US) II-61

Kerry Group Plc. (Ireland) II-61

Kraft Foods, Inc. (US) II-62

Kraft Foods North America II-62

Kraft Foods International II-62

Malt-O-Meal Company (US) II-63

Matsutani America, Inc. (US) II-63

MGP Ingredients, Inc. (US) II-63

Nestl? S.A. (Switzerland) II-64

New World Pasta Company (US) II-64

ORAFTI Group (Belgium) II-64

PepsiCo, Inc. (US) II-65

Quaker Oats Company (US) II-65

Ralcorp Holdings, Inc. (US) II-65

Sara Lee Bakery Group (US) II-66

Sensus America LLC (US) II-66

SunOpta Ingredients Group (US) II-67

Watson, Inc. (US) II-67

Whole Foods Market, Inc. (US) II-67

10. MAJOR COUNCILS/ASSOCIATIONS II-68

The Whole Grains Council II-68

International Fiber Council II-68

The National Fiber Council II-69

11. GLOBAL MARKET PERSPECTIVE II-70

Table 3: World Recent Past, Current & Future Analysis for

Whole Grain and High Fiber Foods by Geographic Region - US,

Europe, Asia-Pacific (including Japan) and Rest of World

Markets Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2009 through 2017 (includes

corresponding Graph/Chart) II-70

Table 4: World Historic Review for Whole Grain and High Fiber

Foods by Geographic Region - US, Europe, Asia-Pacific

(including Japan) and Rest of World Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2003 through 2008 (includes corresponding Graph/Chart) II-71

Table 5: World 15-Year Perspective for Whole Grain and High

Fiber Foods by Geographic Region - Percentage Breakdown of

Dollar Sales for US, Europe, Asia-Pacific (including Japan)

and Rest of World Markets for Years 2003, 2011 & 2017

(includes corresponding Graph/Chart) II-72

Whole Grain and High Fiber Foods Market by Product Segments II-73

Table 6: World Recent Past, Current & Future Analysis for

Cereals containing Whole Grain and High Fiber by Geographic

Region - US, Europe, Asia-Pacific (including Japan) and Rest

of World Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2009 through 2017 (includes

corresponding Graph/Chart) II-73

Table 7: World Historic Review for Cereals containing Whole

Grain and High Fiber by Geographic Region - US, Europe,

Asia-Pacific (including Japan) and Rest of World Markets

Independently Analyzed with Annual Sales in US$ Million for

Years 2003 through 2008 (includes corresponding Graph/Chart) II-74

Table 8: World 15-Year Perspective for Cereals containing

Whole Grain and High Fiber by Geographic Region - Percentage

Breakdown of Dollar Sales for US, Europe, Asia-Pacific

(including Japan) and Rest of World Markets for Years 2003,

2011 & 2017 (includes corresponding Graph/Chart) II-75

Table 9: World Recent Past, Current & Future Analysis for

Baked Food containing Whole Grain and High Fiber by Geographic

Region - US, Europe, Asia-Pacific (including Japan) and Rest

of World Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2009 through 2017 (includes

corresponding Graph/Chart) II-76

Table 10: World Historic Review for Baked Food containing

Whole Grain and High Fiber by Geographic Region - US, Europe,

Asia-Pacific (Including Japan) and Rest of World Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2003 through 2008 (includes corresponding

Graph/Chart) II-77

Table 11: World 15-Year Perspective for Baked Food Containing

Whole Grain and High Fiber by Geographic Region - Percentage

Breakdown of Dollar Sales for US, Europe, Asia-Pacific

(including Japan) and Rest of World Markets for Years 2003,

2011 & 2017 (includes corresponding Graph/Chart) II-78

Table 12: World Recent Past, Current & Future Analysis for

Snacks containing Whole Grain and High Fiber by Geographic

Region - US, Europe, Asia-Pacific (including Japan) and Rest

of World Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2009 through 2017 (includes

corresponding Graph/Chart) II-79

Table 13: World Historic Review for Snacks containing Whole

Grain and High Fiber by Geographic Region - US, Europe,

Asia-Pacific (including Japan) and Rest of World Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2003 through 2008 (includes corresponding

Graph/Chart) II-80

Table 14: World 15-Year Perspective for Snacks containing

Whole Grain and High Fiber by Geographic Region - Percentage

Breakdown of Dollar Sales for US, Europe, Asia-Pacific

(including Japan) and Rest of World Markets for Years 2003,

2011 & 2017 (includes corresponding Graph/Chart) II-81

Table 15: World Recent Past, Current & Future Analysis for

Other Whole Grain and High Fiber Foods by Geographic Region -

US, Europe, Asia-Pacific (including Japan) and Rest of World

Markets Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2009 through 2017 (includes

corresponding Graph/Chart) II-82

Table 16: World Historic Review for Other Whole Grain and High

Fiber Foods by Geographic Region - US, Europe, Asia-Pacific

(including Japan) and Rest of World Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2003 through 2008 (includes corresponding Graph/Chart) II-83

Table 17: World 15-Year Perspective for Other Whole Grain and

High Fiber Foods by Geographic Region - Percentage Breakdown

of Dollar Sales for US, Europe, Asia-Pacific (including Japan)

and Rest of World Markets for Years 2003, 2011 & 2017

(includes corresponding Graph/Chart) II-84

III. MARKET

1. THE UNITED STATES III-1

A.Market Analysis III-1

Overview III-1

Prospects for US Wholegrain Products Market Remain Upbeat

Despite Recession III-1

New Whole Grain Products Flood the US Market III-2

Emerging Opportunities in the US Bread Market III-2

Changing Face of the US Food Industry III-3

Consumption Trends in the US III-3

Obesity - A Major Health Concern III-3

'Aware' Americans to Boost Consumption of Healthy Foods III-4

Innovative Product Formulations Rule Roost III-4

Table 18: US Whole Grains Market (2011): Percentage

Breakdown of Product Launches# by Category for Bakery,

Breakfast Cereals, Snacks, Side Dishes, and Others

(includes corresponding Graph/Chart) III-4

A Surging Food Fiber Industry III-5

Dietary Guidelines Pep Up Whole Grain Foods Consumption III-5

Identifying Whole Grains - A Tricky Process III-5

Table 19: Whole Grains Consumption in the US (2011):

Percentage Share of Consumers by Number of Whole Grain

Servings Consumed (includes corresponding Graph/Chart) III-6

Market Share Statistics: Companies & Brands - By Product

Category III-6

Cereals and Bars III-6

Table 20: Leading Players in the US Breakfast Cereals

Market (2011): Percentage Breakdown of Dollar Sales for

Kellogg Company, General Mills, Ralcorp, Quaker Oats,

Malt-O-Meal, Private Labels,and Others (includes

corresponding Graph/Chart) III-6

Table 21: Leading Brands for Breakfast Cereals in the US

(2009): Percentage Breakdown of Dollar Sales for General

Mills Cheerios, Kellogg's Special K, Post Honey Bunches of

Oats, Kellogg's Frosted Flakes, Kellogg's Frosted Mini

Wheats, Kellogg's Raisin Bran, Kellogg's Froot Loops,

General Mills Cinnamon Toast Crunch, General Mills Lucky

Charms, Quaker Oats Cap'n Crunch, Quaker Oats Life,

Kellogg's Rice Krispies, Kellogg's Corn Flakes, and Others

(includes corresponding Graph/Chart) III-7

Table 22: US Market for Bars (2009): Annual Sales in US$

millions Through Supermarkets, Drugstores & Mass

Merchandisers by Category - Granola, Breakfast

Cereal/Snack, Nutritional/ Intrinsic Health Value, Rice

Snack Squares, and Others (includes corresponding

Graph/Chart) III-8

Table 23: Top 10 Granola Bar Brands in the US (2009):

Annual Sales in US$ Million Through Supermarkets,

Drugstores & Mass Merchandisers (includes corresponding

Graph/Chart) III-8

Table 24: Top 10 Nutritional/Intrinsic Health Bar Brands

in the US (2008): Annual Sales in US$ Million for

ZonePerfect, Clif, Clif Luna, Kellogg's Special K Protein,

Power Bar, Slim-Fast Optimal Meal On-The-Go, Kraft South

Beach Diet, Pure Protein, Balance, Kashi GoLean (includes

corresponding Graph/Chart) III-9

Bread III-9

Table 25: US Market for Fresh Bread (2009): Annual Sales in

US$ Million for Leading Brands (includes corresponding

Graph/Chart) III-9

Table 26: Top 10 Bread Manufacturers in the US (2009):

Annual Retail Sales in US$ Millions (includes corresponding

Graph/Chart) III-10

Table 27: US Market for Bread (2008): Annual Volume Sales

in Million Units for Manufacturers through Supermarkets

(includes corresponding Graph/Chart) III-10

Historic Statistics III-11

Strengthening Whole Grain Products Market III-11

Table 28: US Whole Grains Market: Number of Products

Launched (with whole grain claims) during 2002-2006

(includes corresponding Graph/Chart) III-11

Table 29: US Whole Grains Market (2004-2006): Percentage

Breakdown of Product Launches by Category for Bakery,

Breakfast Cereals, Snacks, Side Dishes, Meals & Meal

Centers and Others (includes corresponding Graph/Chart) III-12

Whole Grain Products Versus Low-Carb & Low-Fat Products III-13

Table 30: Percentage Share of Number of Product

Introductions (1993-2003) for Low-Fat, Low-Carb and Whole

Grain Products in the US (includes corresponding

Graph/Chart) III-13

Traditional Products Make a Comeback III-13

Rising Demand for Whole Grain Baked Goods III-14

Demographics Influence Dietary Trends III-14

Rising Consumption of Whole Grains to Affect Organic Food Sales III-15

Grocery Stores - Fighting Fast Food Outlets with Whole Grain

Products III-15

Obstacles in Adoption of Whole Grain Diet III-15

Low Consumption - A Continuous Problem III-16

New Strategies to Promote Whole Grain Consumption III-16

Focus on Select Players III-16

B.Market Analytics III-18

Table 31: US Recent Past, Current & Future Analysis for

Whole Grain and High Fiber Foods by Product Segment -

Cereals, Baked Food, Snacks, and Other Whole Grain & High

Fiber Food Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2009 through 2017(includes

corresponding Graph/Chart) III-18

Table 32: US Historic Review for Whole Grain and High Fiber

Foods by Product Segment - Cereals, Baked Food, Snacks, and

Other Whole Grain & High Fiber Food Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2003 through 2008 (includes corresponding Graph/Chart) III-19

Table 33: US 15-Year Perspective for Whole Grain and High

Fiber Foods by Product Segment - Percentage Breakdown of

Dollar Sales for Cereals, Baked Food, Snacks, and Other

Whole Grain & High Fiber Food Markets for Years 2003, 2011 &

2017 (includes corresponding Graph/Chart) III-20

2. EUROPE III-21

A.Market Analysis III-21

Overview III-21

European Bakery Sector Moves Towards Healthy Alternatives III-21

GI Diet Promotes Whole Grain Pasta Consumption III-21

Baked Beans Picking Up Pace III-21

Heightening Consumer Distrust in Cereal Manufacturers in

the UK III-22

Focus on Select Players III-22

B.Market Analytics III-23

Table 34: European Recent Past, Current & Future Analysis

for Whole Grain and High Fiber Foods by Product Segment -

Cereals, Baked Food, Snacks, and Other Whole Grain & High

Fiber Food Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2009 through 2017 (includes

corresponding Graph/Chart) III-23

Table 35: European Historic Review for Whole Grain and High

Fiber Foods by Product Segment - Cereals, Baked Food,

Snacks, and Other Whole Grain & High Fiber Food Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2003 through 2008 (includes corresponding

Graph/Chart) III-24

Table 36: European 15-Year Perspective for Whole Grain and

High Fiber Foods by Product Segment - Percentage Breakdown

of Dollar Sales for Cereals, Baked Food, Snacks, and Other

Whole Grain & High Fiber Food Markets for Years 2003, 2011 &

2017 (includes corresponding Graph/Chart) III-25

3. ASIA-PACIFIC III-26

A.Market Analysis III-26

Japan III-26

Table 37: Leading players in Japanese Cereals Market

(2011): Percentage Breakdown of Dollar Sales for Kellogg

CO., Calbee Foods Company Ltd., Nissin Food Products

Company Ltd., and Others (includes corresponding

Graph/Chart) III-26

India - A Habitual Consumer of Whole Grain & High Fiber Foods III-26

B.Market Analytics III-27

Table 38: Asia-Pacific Recent Past, Current & Future

Analysis for Whole Grain and High Fiber Foods by Product

Segment - Cereals, Baked Food, Snacks, and Other Whole Grain

& High Fiber Food Markets Independently Analyzed with Annual

Sales in US$ Million for Years 2009 through 2017 (includes

corresponding Graph/Chart) III-27

Table 39: Asia-Pacific Historic Review for Whole Grain and

High Fiber Foods by Product Segment - Cereals, Baked Food,

Snacks, and Other Whole Grain & High Fiber Food Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2003 through 2008 (includes corresponding

Graph/Chart) III-28

Table 40: Asia-Pacific 15-Year Perspective for Whole Grain

and High Fiber Foods by Product Segment - Percentage

Breakdown of Dollar Sales for Cereals, Baked Food, Snacks,

and Other Whole Grain & High Fiber Food Markets for Years

2003, 2011 & 2017 (includes corresponding Graph/Chart) III-29

4. REST OF WORLD III-30

A.Market Analysis III-30

Whole Grain Products Gaining Popularity in Canada III-30

B.Market Analytics III-31

Table 41: Rest of World Recent Past, Current & Future

Analysis for Whole Grain and High Fiber Foods by Product

Segment - Cereals, Baked Food, Snacks, and Other Whole Grain

& High Fiber Food Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2009 through 2017

(includes corresponding Graph/Chart) III-31

Table 42: Rest of World Historic Review for Whole Grain and

High Fiber Foods by Product Segment - Cereals, Baked Food,

Snacks, and Other Whole Grain & High Fiber Food Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2003 through 2008 (includes corresponding

Graph/Chart) III-32

Table 43: Rest of World 15-Year Perspective for Whole Grain

and High Fiber Foods by Product Segment - Percentage

Breakdown of Dollar Sales for Cereals, Baked Food, Snacks,

and Other Whole Grain & High Fiber Food Markets for Years

2003, 2011 & 2017 (includes corresponding Graph/Chart) III-33

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 146 (including Divisions/Subsidiaries - 187)

------------------------------------------

Region/Country Players

------------------------------------------

The United States 127

Canada 8

Japan 1

Europe 45

France 4

Germany 8

The United Kingdom 13

Italy 5

Spain 3

Rest of Europe 12

Asia-Pacific (Excluding Japan) 5

Latin America 1

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