How the Zero Moment of Truth Affects Small Businesses | A Big Click

The ?first moment of truth? has long been what marketers referred to as the first impression of a product. Traditionally, you would get the first impression of a product through an advertisement or by seeing the item on the store shelf. This was a hurdle that every product had to leap over before it got sold.

Because of the web, we currently have the ?zero moment of truth? (ZMOT). This is where consumers discover the product itself or an advertisement for it. Consumers then hunt for ratings and competitors? prices on the web prior to making a decision to purchase. This is particularly critical since buyers can look at your competition as well. Approximately 70% of customers in the U.S. alone analyze reviews before they make a purchase. Furthermore, there?s no such thing as a product that is too minor or too inexpensive to evade zero moment of truth.

This is because it?s much easier than in the past. Before smartphones and the internet, consumers would only research big ticket items such as cars and expensive electronics. Now, it?s quick and easy to search reviews online using a smartphone while shopping. This pre-shopping can cause your business to lose a sale and one of your competitors to gain a sale. Having a barcode app makes this very easy.

Word of mouth marketing has returned and is much more potent than in the past. Actually, it has gone from one-to-one to one to a million. Customers have mind-boggling strength. With technologies transforming at an extremely fast tempo, individuals will proceed to acquire power. The way forward for search relating to search engines will depend more about what customers feel. Google?s entry into social networking and its plus one button are illustrations of this. In the future, Facebook likes as well as plus one?s will matter considerably in search engine results.

It?s critical to make ZMOT a priority. There are many ways to capitalize on this. First, studying your product/services on Google Trends will give you insight into what your customers are looking for. Second, you should research your products, services, and brand using the Google Keyword Tool. This will uncover many of the problems in which your customers are trying to solve.

Zero moment of truth has an effect on virtually all goods. There is absolutely no product or service which is too minor for zero moment of truth to make a difference. 3M, for example, has more than 3,000 reviews for scotch tape.

Your happiest customers have the power to help you with ZMOT. Blogs, video, and social media all help in this regard. Look at how many people that are reviewing Apple?s products on YouTube. Betty Crocker benefits every time someone makes a video of a recipe that uses one of their products. Every business should have a YouTube strategy. Not for direct selling. Rather, offering something that searchers will find helpful. YouTube is also the second most used search engine.

Should you get some bad reviews, you do not have to get stressed out. In reality, a few unfavorable testimonials are okay given that they make your goods look genuine. If each review is five stars, customers will feel that your online reviews were manufactured. This can be, in reality, the case on occasion. Have a look at books on Amazon.com which were just introduced. You will discover a handful of five star critiques on or ahead of the release date. For such reviews to be legitimate, the individual would?ve had to acquire the book and had been so impressed in which they read it in a single sitting. After that, they promptly logged on to Amazon.com to evaluate it. This is not likely.

Brett Kishkis is a web designer in Las Vegas, NV | seo las vegas

Source: http://abigclick.com/website-design/how-the-zero-moment-of-truth-affects-small-businesses

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